STROOP is a premium Dutch stroopwafel concept founded by Dutch chef Philip de Gier. Our specialty? Freshly baked stroopwafels, filled with warm caramel and finished with delicious toppings. We combine traditional Dutch craftsmanship with a modern dessert experience designed for Bangkok’s café culture.
The experience
MORE THAN JUST A STROOPWAFEL
Imagine the aroma of freshly baked stroopwafels filling your café. Customers watch as each waffle is freshly baked, sliced and filled with warm caramel. It’s an interactive experience that complements your existing coffee offering.
Baked fresh
Served warm
Our vision
FROM POP-UP TO PERMANENT KIOSK
Phase 1
POP-UP
Partnering with independent cafés in Bangkok to introduce STROOP through temporary pop-up experiences.
Phase 2
KIOSK
Our next step is to open our first permanent STROOP kiosk in Bangkok.
Why collaborate?
YOUR CAFÉ. MORE OPPORTUNITIES.
01
More Customers
Attract new visitors with a unique Dutch dessert experience.
02
Free Digital Marketing
Additional exposure through STROOP's social media, advertising and promotional content.
03
Additional Revenue
Generate extra income through an agreed collaboration arrangement.
04
Zero Additional Investment
STROOP provides the equipment, ingredients, branding and pop-up setup at no cost to your café.
05
Something Unique
Offer your customers freshly baked Dutch stroopwafels that pair perfectly with coffee.
Let's grow together!
How it works
SIMPLE. FLEXIBLE. TEMPORARY.
01
Let's Connect
We discuss your café, available space and potential collaboration.
02
We Set Up
STROOP provides the equipment, ingredients, branding and preparation setup.
03
Let's Collaborate
We introduce freshly made Dutch stroopwafels to your customers through a temporary pop-up. The duration, operating arrangements and commercial terms will be agreed upon individually.
Meet the founder
PHILIP DE GIER
Founder of STROOP
“I’m a Dutch chef and École Ducasse graduate with experience in fine-dining restaurants across Europe and Bangkok. With STROOP, my goal is to introduce authentic Dutch stroopwafels to Bangkok, starting through collaborations with local cafés.”
Start a conversation
LET'S BRING STROOP TO YOUR CAFÉ.
Interested in hosting a STROOP pop-up? We’d love to hear from you.